How to Maximize Your ServiceNow Knowledge 2023 Experience

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4 minute read

Many leaders have struggled to articulate a vision that garners enough support to change history. Usually, it’s because when a vision lacks clarity and isn’t consistently communicated, momentum for the cause begins to fizzle, eventually causing it to fade. On top of this challenge, competition, disruption, and growing financial expectations drive constant change in the business world. Innovation and agility are needed more than ever to best deliver services based on the modern workplace.


Leading with ServiceNow Knowledge 2023

ServiceNow is leading this charge, and Crossfuze simplifies how organizations can get to their destination. At ServiceNow Knowledge 2023, your team has the opportunity to come together and learn from experts across industries about how to best implement the platform—as well as accomplish organizational change throughout your organization.

Although the ServiceNow transition may seem overwhelming at the beginning, you aren’t alone: Organizations like yours have gone through the process and realized never-expected levels of profitability with the platform, all while transforming their processes and driving agility. 

To accomplish change at this level, two things are sure: You’ll need to remove legacy obstacles that prevent your ability to transform, and you’ll need to invest in platforms that empower you instead. Here’s what you need to know about the ServiceNow process to ensure you maximize your Knowledge ’23 experience and your use of the Now Platform.


Say Goodbye to Legacy Systems That Hold You Back

While business leaders have long known about the benefits of adopting modern technologies—especially by investing in cloud-based tools—many of them are held back by familiar, long-standing legacy systems. What makes transitioning to the cloud particularly challenging for some companies is the fact that their systems have been reliable for years. However, that same platform that once provided them with great benefits may be holding their businesses back from their full potential today.

For example, these legacy systems rarely talk to each other. Overcomplicated, they live in a silo and have questionable data quality. On top of that, they are sometimes buggy and can even eat away at profits. To counteract these challenges, many organizations have updated systems without restructuring, simply placing a bandage on them and moving on. However, this leaves them open to growing operational and financial risks. 

These processes can turn into a culture of denial where leaders believe the myth that moving to an elegant platform is more expensive than slapping a quick fix on a tired system. In psychological tests, humans fear the loss of something more than an aspiration. The trouble is that the use of legacy systems is causing significant loss.


Flip the Conversation to Feed the Fire

You already realize how powerful ServiceNow could be for your organization. But how do you get everyone fired up about the elegance of ServiceNow? Try flipping the situation: Imagine you’re on the other side of the table and need convincing. What would you need to make you see the ServiceNow transformation as a top-four priority in your company? 

As a business leader, you need to see how ServiceNow is critical to meeting and exceeding your business objectives. Productivity? Growth? Efficiencies? These are all familiar words, so you need a deeper dive to fan the flames of change.


The 5 Ds That Change Hearts and Minds

  1. Define the Win

    Why take 12 steps and four days using a legacy system when you can do it with three steps and five minutes using ServiceNow? Add that time up for all users in the enterprise. The results will be speed, accuracy, and integration. 

    Everyone wins with the ServiceNow platform. There are hundreds of organizations improving almost overnight. Stress comes down, and profits go up.

  2. Depend on Your Business Case

    A business case often moves a company’s leadership awareness from denial to shock. How much money is each employee’s time worth? What high-value work could they have been improving in the organization? 

    Building a first-class business case tailored to your environment should be on top of your to-do list, and there are many resources you can pull from to define it. For example, ServiceNow’s ROI is well documented by Forrester. When you have a business case, you’re ready to speak the language of finance to anyone in your business. In addition, a business case enables your technology solution to align tightly with business objectives.

  3. Plan for Data Migration

    You must keep educating clients on what the future looks like and why ServiceNow can get you there. People are busier and more distracted than ever before. Constantly and consistently educating them about how ServiceNow will help make their jobs easier and offer more ways to contribute to the overall success of the company will add to your success. 

    It may seem unfamiliar to you, but branding ServiceNow internally is now part of your job description as a leader. If people in the company don’t believe the ServiceNow story, they will not follow you. Tell the story, bring proof, and repeat it wherever you go. If you want a revolution that results in meaningful and sustainable change, “the people” need a story and a purpose to believe in.

  4. Drive Momentum

    You don’t need perfection. Instead, you need the momentum narrative. In our chaotic business world, positive energy breaks through clouds of competing priorities. You must show momentum at every opportunity. You are pushing the story along. 

    For example, when you hit milestones, let people know that the story is progressing. Invite them to be part of the story and help them become storytellers. Ask, “How has ServiceNow made your job better?” Above all else, have a vision, be agile with changing business needs, and tell individual stories that show how changing habits can result in individual and collective benefits.

  5. Deliver the News

    Whether the news is good or bad, share the story. Any vision worth doing will have challenges. If your organization is too immature to appreciate transparency and cannot sustain a vision, your revolution will be slow. Projects will fail when delivering bad news late, resulting in the inability to adjust direction or resources—let alone getting the commitment from others to do so. Instead, put everything on the table wherever you can, and define it as clearly as possible.

    Set expectations about results, and let your team know it’s going to be challenging. They’ll realize that’s why it needs to be excellent in its delivery—setbacks included. Any major platform implementation will not go flawlessly, but the way you handle the news and keep the ServiceNow transformation on track will be how people remember you. Keep this in mind: What makes it challenging is precisely why it will have such a high ROI.


Profit from Transformative Change with Crossfuze

Crossfuze is here for you at every step of the ServiceNow journey—whether it’s by attending Knowledge 2023 by your side or offering long-term enablement and support. Partnering with a ServiceNow Elite Partner like Crossfuze helps you drive comprehensive change at your organization to achieve the transformative results you need. If you’re searching for a ServiceNow Partner to help you drive digital transformation, overcome challenges, and achieve your goals, we’d love to hear from you. Crossfuze is a ServiceNow Elite Partner, making it a top 1 percent partner for delivering long-term, consistent success globally.

Reach out to us at to learn more.

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